We started by trying to solve all the small errands that eat into a working professional's day. But we kept hearing the same thing: the biggest interruption isn't the errand itself. It's the phone call. The Zomato driver who can't find your gate. The insurance broker calling during a meeting. The water purifier technician confirming a time you already confirmed. Most of these calls need a 10-second response, but they cost you 20 minutes of focus. We analysed over 2,500 tasks from our early users and found that calling, chasing, and coordinating was the single most common category. Not complex tasks. Just calls that shouldn't need your full attention.
We started by trying to solve all the small errands that eat into a working professional's day. But we kept hearing the same thing: the biggest interruption isn't the errand itself. It's the phone call. The Zomato driver who can't find your gate. The insurance broker calling during a meeting. The water purifier technician confirming a time you already confirmed. Most of these calls need a 10-second response, but they cost you 20 minutes of focus. We analysed over 2,500 tasks from our early users and found that calling, chasing, and coordinating was the single most common category. Not complex tasks. Just calls that shouldn't need your full attention.
We started by trying to solve all the small errands that eat into a working professional's day. But we kept hearing the same thing: the biggest interruption isn't the errand itself. It's the phone call. The Zomato driver who can't find your gate. The insurance broker calling during a meeting. The water purifier technician confirming a time you already confirmed. Most of these calls need a 10-second response, but they cost you 20 minutes of focus. We analysed over 2,500 tasks from our early users and found that calling, chasing, and coordinating was the single most common category. Not complex tasks. Just calls that shouldn't need your full attention.
